HTM 231

Macro Analysis Resources

• BizMiner
• MarketResearch.com Academic
• MediaMark Internet Reporter
• NetAdvantage
• Snapshots North America
• Associations
  • American Gaming Association
  • American Hotel & Motel Association
  • Hospitality Sales & Marketing Association International
  • National Restaurant Association
  • Travel Industry Association
  • World Tourism Organization

Micro Analysis Resources

• American FactFinder
• BizMiner
• Greater Lafayette Progress

Articles

• ABI/Inform Global
• ABI/Inform Trade & Industry
• Business Source Premier
• CAB Abstracts
• Hospitality and Tourism Complete
• Tablebase/Business & Industry

Additional Readings

• QuickMBA: Marketing Plan
• QuickMBA: PEST Analysis
• QuickMBA: Porter's Five Forces
• QuickMBa: Porter's Generic Strategies
• QuickMBA: SWOT Analysis

Last update: March 10, 2008