Journals & Magazine Articles
Market & Analysis Reports
Statistics
Guides, Handbooks & Directories
Demographic
Quick Studies
Journals & Magazine Articles
Ad* Access
Historical advertisements from U.S. and Canadian newspapers and magazines.
Business & Industry
B&I is a broad-based business information database. It is international in scope and covers important facts and figures, and events occurring in all manufacturing and service industries. Information is selected from over 1,000 leading US and international trade journals, general business publications, newsletters, and national, and regional newspapers covering events and news from more than 190 countries around the world. Approximately 60% of the references include the full-text of the articles.
Choices III
A collection of consumer data about product and brand usage. Based on a nationwide survey called “National Consumer Study” (NCS), it can be used to create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior. The latest available data is for 1999.
Emergence of Advertising in America: 1850-1920
Images and information relating to the early history of advertising in the United States.
Promt
This database researches companies, and the products and the technologies that they use. It includes abstracts and full-text from nearly 1,000 business and trade journals, industry newletters, newspapers, market research studies, news releases and investment and brokerage firm reports.
PsycINFO
The PsycINFO and PsycLIT databases cover the professional and academic literature in psychology and related disciplines including organizational behavior, human resources, and personnel management. Coverage is worldwide, from 1887 and includes references and abstracts to dissertations and journals.
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Market & Analysis Reports
Business & Company Resource Center
BCRC is a compilation of several resources. Information on companies, and industries is available. Also included are sections on market share, Datamonitor market research briefs, associations,and statistics. An added feature allows for searching by brand name or product.
Forrester Academic Network
Forrester Research provides access to reports and briefings on the effects of technology change on businesses, consumers and society, and analyzes such technology areas as new media, computing, software, networking, telecommunications, and the Internet.
Gartner Advisory IntraWeb
Information on IT and e-commerce news, analyst reports, vendor comparisons, product specs and more.
GMID Global Market Information Database
Euromonitor's integrated system providing business intelligence and market research on countries, consumers, and lifestyles.
Investext Plus
Investext Plus (formerly ResearchBank Web) brings together some of the world's most sought-after investment research and industry analysis in one easy-to-use product accessible on the Internet.
STAT-USA
STAT-USA is a primary point for access to government business-related statistics of all kinds including the National Trade Data Bank (NTDB). The section entitled "Frequently Requested Statistical Releases" includes all types of economic data from GDP figures and interest rates to housing starts and retail sales. A searchable version of Commerce Business Daily is available here as well as the Survey of Current Business since 1994. Most of the applications on this site require Adobe-Acrobat software which can be downloaded. To gain access to this database, an ID and password are required or use the Internet PCs in the Management & Economics Library. Consult the Reference Staff in your library to gain access.
MarketResearch.com
Find both current and historical information on many markets and industries.
Snapshots Market Research Reports
The Snapshots reports provide up-to-date statistical overviews of each industry by individual country. The market trends are demonstrated with historical market size data, key companies, segmentation, distribution and forecasts.
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Statistics
GMID Global Market Information Database
Euromonitor's integrated system providing business intelligence and market research on countries, consumers, and lifestyles.
Market Research Monitor
This database contains 850 consumer market and retail briefings which include a comprehension introduction to a product or market that covers key trends and developments, market background, market/sector sizes, forecasts and shares, main players, major company profiles, and future trends. Data includes a three year archive and monthly updates.
LexisNexis Statistical
LexisNexis Statistical enables easy access to statistics produced by the U.S. government, major international intergovernmental organizations, professional and trade organizations, commercial publishers, independent research organizations, state government agencies, and universities.
TableBase
TableBase is an international database that specializes exclusively in tabular data dealing with companies, industries, products and demographics. Tables cover market share, rankings, forecasts, shipments, output, consumption, users, exports, imports, capacity and more. Tables are from a range of sources including trade and business publications, investment research, trade associations, statistical annuals, primary research, international organizations and government. Over 25,000 tables are added per year. For tables from the trade and business press and reports, full text is available along with tables, in most cases.
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Guides, Handbooks & Directories
Associations Unlimited
Information for international and U.S. national, regional, state, and local nonprofit membership organizations in all fields.
Marketing Terms.com
Marketing Terms.com is an Internet marketing dictionary. The site includes e-marketing definitions, additional information, synonyms, cross-references, plus links to related articles and sites.
PaintedCows.com
An advertising and marketing metasite that aims to be both comprehensive and entertaining, with links to sites on advertising, advertising associations, advertising agencies, focused advertising, marketing, media and publications, production, reference, and research.
UTexas Marketing World
Briefly annotated Advertising-related links to information and resources on the web. Includes an extensive list of specific product ad sites, and sites with collections of ads such as the best and the worst ads.
Demographic Marketing
Target Market News
Provides information about African-American marketing.
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