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TOPIC AREA: Consumer Science & Retailing
Subject Liaision: Kelly Evans
Consumer Habits
Choices III
Includes demographic and psychographic data from a nationwide survey called "National Consumer Study" (NCS). It surveys the buying and media habits of the American public.
Consumer Expenditure Survey
Information on the buying habits of American consumers, including data on their expenditures, income , and consumer unit (families and single consumers) characteristics.
Mediamark (Internet) Reporter
Mediamark Reporter provides information on demographics, lifestyles, product and brand usage, and advertising media preferences reported by a sample of over 25,000 United States consumers.
Summize
Web site that collects and organizes consumer product reviews . Many web 2.0 features to tag, and contribute to the content. Easy to understand graphical representation of the opinion expressed in the review.
Demographics
American Fact Finder
Hispanic Fact Pack 2006
Hispanic Fact Pack 2005
Annual guides to Hispanic advertising & Marketing
Minority Business Development Agency
Studies on the state of minority business enterprises (MBEs), trends impacting MBEs, their performance, and challenges and opportunities for minority business growth.
Target Market News
Consumer research, expenditure dat a about African-American marketing.
