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TOPIC AREA: Market Research & Marketing

Subject Liaision: Kelly Evans

 
Market Research Reports Market Share/Size Demographics Statistics Articles FAQ Bizmap
 

Demographics

Hispanic Fact Pack 2006 Advertising Age

Hispanic Fact Pack 2005 Advertising Age

Annual guides to Hispanic advertising & Marketing

Consumer Expenditure Survey

Information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.

Target Market News

Consumer research, expenditure data about African-American marketing.

Choices III

Includes demographic and psychographic data from a nationwide survey called "National Consumer Study" (NCS). It surveys the buying and media habits of the American public.

Minority Business Development Agency

Studies on the state of minority business enterprises (MBEs), trends impacting MBEs, their performance, and challenges and opportunities for minority business growth. 

 

contact info

Telephone:
Circulation (765)494-2919
Reference (765)494-2920

E-mail: kranlib@purdue.edu

Location:
Management & Economics Library
Krannert Bldg
504 West State St. - KRAN
Purdue University
West Lafayette, IN
47907


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