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MEL - Marketing - Consumer Research
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MGMT 323
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Contact Info.
Questions, comments or suggestions...
Kelly Evans
(765) 496 - 5251
Business Information Specialist
kjevans@purdue.edu
American FactFinder
- U.S. Census demographics: population, housing, economic and geographic data
Choices 3 Available only in Krannert Library
- Choices 3, produced by the Simmons Market Research Bureau, includes demographic and psychographic data from a nationwide survey called "National Consumer Study" (NCS). It surveys the buying and media habits of the American public.
Consumer Expenditure Survey
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Consumer Income Reports, 1946-2006 (U.S. Census Bureau)
- Consumer income reports from census data in pdf format.
Global Market Information Database
- Provides intelligence on countries, companies, markets and consumers, including integrated access to statistics, market reports, company profiles and information sources.
LexisNexis Statistical
- Statistical information produced by the U.S. Government and other reliable sources.
MarketResearch.com Academic
- Find both current and historical information on many markets and industries.
Mediamark Internet Reporter
- Mediamark Reporter provides information on demographics, lifestyles, product and brand usage, and advertising media preferences reported by a sample of over 25,000 United States consumers.
Minority Business Development Agency
- Studies on the state of minority business enterprises (MBEs), trends impacting MBEs, their performance, and challenges and opportunities for minority business growth.
Mintel
- A collection of consumer market reports with national and international coverage.
Target Market News
- Consumer research, expenditure data about African-American marketing.