2016 Case Competition

On November 5, the five top teams from three schools gathered at the Burton Morgan Center for Entrepreneurship to compete in the third annual Parrish Library Case Competition, sponsored by EBSCO. This yearly event challenges students to solve real world business issues using exceptional information literacy skills. The case this year focused on a real brewery startup, Alexandria Brewing Company, located just outside of Cincinnati, Ohio. Students used information to formalize a marketing strategy for the brewery, including target markets, demographics, trend analysis and best practices. The CFO of the Alexandria Brewing Company, Brian Fish, helped write and judge the case final round.

This year 27 teams competed in the Parrish Library Case Competition, up from 16 teams last year and eight in the first year. Due to the large demand of competition, the final round was increased from top three to top five teams.

Winners

First Place: Butler Bulldogs (Butler) — Samantha Chalmers, Taylor Gillenwater, Karly Krebs, Allison Wolff, Nicolen Henrich Second Place: Purdue Pennys (Purdue University) — Kaitlyn Frawley, Chloe Boughner, Quincy Smith, Shivangi Agarwal Third Place: Boiler Consulting Services (Purdue University) — Aaron Mendia, Alexander Tan, Surya Gundavarapu, Dhruv Chawla